About

Sushi King is a popular and well-established Japanese restaurant in Columbia, MD, with a community presence of over 30 years. 


Challenge

To create a cost-effective, unified digital marketing strategy to brighten their online visibility, attract new customers, and boost revenue in order to stay competitive in their local market.


Solution

PW Media conducted an in-depth audit of Sushi King’s business marketing strategy through interviews with its owners and employees. After a thorough KPI analysis and data review, PW Media built and designed a refined and conversion-driven website with an integrated online ordering system that was efficient, effective, and responsive to customers. PW Media then created a professionally written, carefully curated, and fully optimized Google My Business profile with continuous content and media management. 


Results 

Sushi King saw a radical increase in click-to-order conversions and an overall improvement of their star rating on Google. Additionally, there was heightened customer engagement with their Google My Business profile in the form of 5-star reviews and user-generated content.

Portfolio