PW Media | July 30, 2021

Hiding In Plain Sight: Why Your Business Needs Local SEO To Make An Impact

How having a local SEO strategy can help you get the traffic and sales you want from customers near you. 

As a local business, the ability to reach potential clients and customers with your company’s products and services is essential in today’s digital-first marketplace.


A vital method for helping potential customers discover your brand is through SEO. By ensuring that online consumers can locate your company with a single click, you can boost your brand reputation, recognition, and revenue. However, with so many companies vying for valuable online space, how can you ensure that quality customers in your area find you? The key is to utilize powerful local SEO.


What Is SEO?

The secret sauce to successful digital marketing is powerful search engine optimization or SEO. By optimizing your brand’s website and digital marketing content to be easily discovered by search engines, you can ensure that online consumers will quickly find your company when searching on many of today’s most popular search engines.


The more you invest in a robust SEO strategy, the higher your website and social presence will climb on search engine results ladders. This results-driven presence is essential to ensuring success for your business in a digital-first world. 


However, simply being visible on search engine results may not guarantee that quality customers see your brand. If you genuinely want to take advantage of SEO’s potential to drive your sales and online traffic, you must optimize your local SEO in particular.

Having trouble being seen? Local SEO helps your business stand out in local search results on Google and other search engines.

Understanding Local SEO 

Rather than focusing on being seen by anyone on the web, local SEO helps brands reach those most likely to make purchases who live and work in the area a business is located. The key is to understand the intent of a search.


Moz argues that local SEO helps companies increase their search visibility for strategic face-to-face interactions in their community. 


For example, It’s far easier to get highly ranked for “lawn care services in Marietta, GA” than it is to reach that first page of search results for the generic search, “lawn care services.” When you make your location a focus for SEO, you’ll automatically develop a deeper marketing niche that’s more likely to lead to conversions.


What Can Local SEO Offer My Business?

Based on the keywords you are utilizing, there is a chance that you have built a local SEO strategy and not have been aware of it. “Near me” searches have been on the rise for years, especially on smartphones, for local customers using their digital devices to find information about companies near them. Ensuring you show up fast in search engine results is vital.


One key to boosting your local SEO is by taking advantage of services such as Google Business Profile. By creating and optimizing your Google Business Profile account with updated and accurate information, you can help your company’s information pop up the moment a local customer searches a keyword tied to your products or services. With nearly 50% of online searches leading to a local business visit within the first 24 hours of a click, making sure you show up in these local SEO methods is essential.


A further step to creating a robust local SEO strategy is registering your company’s information with online directories and local review sites such as Yelp, Facebook, Angie’s List, Thumbtack, and other locations where reviews, photos, and contact information is stored. This process is part of a more considerable effort called citation management. By taking steps to make sure your brand is present — and accurate — across the web, you can help customers in your backyard find you first. 


Boost Your Local SEO with Expert Help

Understanding the difference between traditional SEO and hyper-localized SEO will help you take your business’s presence to higher levels than you ever expected. However, fully understanding the process of SEO setup and maintenance can be confusing and complicated due to the nuances of algorithms and strategy.


Contact Us!

If you are ready to take advantage of local SEO, PW Media is an experienced digital marketing agency. We understand how to help companies reach customers in their area. With a fully implemented online marketing plan, your company’s products and services will reach high-value consumers in your local area. Achieve your business goals by contacting us today!

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